Privacy policy

Last updated: 02/20/2026

This Privacy Policy describes how The VLine (“we”, “our”, “us”) collects, uses and protects your personal information when you visit or make a purchase from https://www.the-vline.com

We comply with the UK GDPR and the Data Protection Act 2018.

1. Personal Information We Collect

When you visit our website, we automatically collect certain information about your device, including:

  • IP address

  • Browser type

  • Time zone

  • Cookies

  • Pages viewed and interactions

When you make a purchase, we collect:

  • Name

  • Billing address

  • Shipping address

  • Email address

  • Phone number

  • Payment details (processed securely by third parties)

2. How We Use Your Information

We use your data to:

  • Process and fulfil orders

  • Provide customer support

  • Send order confirmations and shipping updates

  • Prevent fraud

  • Improve our website

  • Send marketing communications (only with your consent)

3. Marketing Communications

If you opt-in, we may send emails about:

  • New products

  • Promotions

  • Updates

You may unsubscribe at any time via the link in our emails or by contacting : contactus.vline@gmail.com

4. Legal Basis for Processing (UK GDPR)

We process your data under the following legal bases:

  • Contractual necessity (to fulfil your order)

  • Legal obligation (tax & accounting)

  • Legitimate interests (fraud prevention & site improvement)

  • Consent (marketing emails)

5. Sharing Your Personal Data

We only share data when necessary with trusted third parties:

  • Payment providers (Stripe, PayPal, Klarna etc.)

  • Shipping carriers

  • Email marketing platforms

  • Analytics providers (Google Analytics, Meta, TikTok)

These providers process data securely and in accordance with UK GDPR.

We do not sell your personal data.

6. Cookies

We use cookies to:

  • Enable website functionality

  • Remember preferences

  • Analyse traffic

  • Personalise advertising

You can manage cookies via your browser settings.

7. Data Retention

We keep your personal data only as long as necessary:

  • Orders: 6 years (legal accounting requirement in UK)

  • Marketing: until you unsubscribe

8. Your Rights

Under UK GDPR you have the right to:

  • Access your data

  • Correct inaccurate data

  • Request deletion

  • Restrict processing

  • Data portability

  • Object to processing

To exercise your rights, contact : contactus.vline@gmail.com

9. Data Security

We take reasonable precautions and follow industry best practices to protect your data against loss, misuse, or unauthorized access.

Payments are encrypted via SSL technology.

10. Changes to This Policy

We may update this policy periodically.
Changes take effect immediately upon posting on this page.

11. Contact Information

The VLine
Email: contactus.vline@gmail.com